Structure within a trailer is very important, it can be a doorway for the upcoming film that can either, capture the essence of the film, thus drawing in potential viewers or if badly edited can just promote a chopped up version of the film, rather than a persuasive method to promote a film. you can certainly get away with using scenes from any part of the film, however, focusing primarily on the initial half. Act 1 and Act 2 in most films hold the best trailer moments. Act 1 is the buildup of the climatic dilemma of ACT 2, so including scenes from there will catch the viewers attention to the film and keep them there for the rest of the trailer, helping ease the viewer into your story.
The second part of the trailer is going to be the revelation of Act 2 focusing profoundly on the proposition or dilemma of the film. When structuring and including the scenes giving away too much of the film is a problem and will become a replay for the viewer when they come to actually watch the full film. the key is to only outline the film and pull out key scenes to accurately represent the story. However, there is other trailers that have re-ordered this structure where producers include a variety of the story such as the (2008) Hulk film.
The structure uses scenes from act 2 and 3 the opening scenes are completely removed from the trailer, act 2 is now represented as the opening scene and then just jumps straight into the hook of the film which begins illustrating the dilemma with the main character (protagonist) and then the dilemma concerning the protagonist and antagonist, then the trailer transitions into Act 3, the last scene in the whole film and shows the beginning of the dilemma being fulfilled however the whole ending is chopped out and keeps the viewer from wondering what is going to happen to both protagonist and antagonist. This method of structuring the trailer is actually very effective opposed to the traditional method of structuring a trailer as it jumps right into the heart of the film, recalls moments in which the problems are being solved and then finishes before the problem can even get close to being solved.
How have trailers changed over the years?
- Animation higher frame rate
- CGI introduced
- less static cameras in contemporary trailers
What is the aim of the trailer?
- outline/debut the film
What techniques are used within trailers?